RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF FARMERS FROM TRANSYLVANIA TOWARDS AGRICULTURAL MARKETING

Mihai O. Naghiu

Abstract


The paper centers around a study focused on identifying the perceptions and attitudes of farmers from Transylvania towards agricultural marketing. It is essential to highlight the importance of agricultural marketing because even for farmers the goal is to maximize ones profits. Understanding and applying the correct marketing strategy makes the difference between success and failure.


Keywords


agricultural marketing, marketing study, marketing strategy

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DOI: http://dx.doi.org/10.15835/agrisp.v103i3-4.12832

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