THE PHILOSOPHY OF STRATEGIC DECISION-MAKING IN MARKETING

Mihai-Octavian Naghiu

Abstract


The present paper touches upon the necessity of rethinking the concept of “strategy” in regards to decision-making in marketing. Considering the fact that the ever increasing competition represents the greatest threat to companies that operate in any sector of industry; redefining the guiding lines of strategic decision-making becomes an imperative. By identifying the main sources of threat and also by being able to predict the changes that will occur in the markets, companies that chose the correct strategic approach shall be rewarded with great profits.

Keywords


strategy, decision-making, marketing management

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DOI: http://dx.doi.org/10.15835/agrisp.v107i3-4.13140



Copyright (c) 2018 Mihai-Octavian Naghiu

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