MODALITĂŢI DE PROMOVARE A UNEI OFERTE DE TURISM RURAL ÎNTR-UN SUPERMARKET

Adriana DEAC, Victoriţa IANCU, V. MOLDOVANU, Laura STANCIU

Abstract


MODALITIES OF PROMOTING A RURAL TOURISM OFFER
IN A SUPERMARKET

Generally, the tourism offers are promoted through specialized tourism agencies and/or fairs, in a specific environment and atmosphere. This paper tries different approaches regarding the mentality of promoting the rural tourism. Comparing with typical promotion ways, it that specific case appears a change regarding the framework where the activity is running.

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DOI: http://dx.doi.org/10.15835/arspa.v59i3-4.2656



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