A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA

M. O. Naghiu

Abstract


This paper presents a marketing research that focuses on the perception, experience and attitude of persons from the Technical University of Cluj-Napoca (especially students), regarding Coca-cola and Pepsi-cola soft drinks. Given the fact that within the Technical University from Cluj-Napoca (in the places where they serve food) the only soft drinks you can buy are from the PepsiCo range, due to the fact that they’ve won this commercial right.

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DOI: http://dx.doi.org/10.15835/arspa.v83i3-4.9091



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