SEASON’S FRUIT AND VEGETABLES ON THE MARKET RESEARCH CASE
Abstract
To ensure that a continuous activity of the Cluj Marketing Centre for farm and food products is developed, a PHARE 2004 project, self-commercializing local vegetal products is chosen as a secondary object of activity. The following were started: environment analysis, an evaluation of income and expenses earmarked to this activity by assessing the conjuncture and market tendencies. The geographic area of the market is Cluj Napoca municipality and product portfolio for the time of the year left (September-December) is made of: tomatoes (September-October), green pepper (September-November), kapia pepper (September-November), aubergines (September-November), cornichon cucumbers (September-November); autumn cabbage (September-November); strawberries (September-October); plums (end September-October), apples (end September-October), watermelons (September-October); melons (September-October). One can see that these products fill the market; however, they are required by the Cluj Marketing Centre for farm and food products to penetrate the market. Success is, if the mentioned product portfolio is accounted at small prices on the market and their quality and aspect is up to the European standards (the mission of the Marketing Centre).
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