Compiling a Visitors Profile in Tarnava Mare Area
Abstract
This research is a first step for estimating the main characteristics of the visitors from the Tarnava Mare Region. For assuring and for offering a high quality level of tourist services, as a competitive advantage for investors (in term of increasing the number of tourists and, implicitly, the turnover and profit), the profile of the visitors must be was studied using a direct survey by implementing a questionnaire using QUALITEST and SERVQUAL instruments, for observing the expected qualitative level of tourist destination. The research offers valuable information for determining relevant conclusions that can be used a fundament for diversifying and adapting the tourist offers as an important element for increasing the attractiveness of tourist destination.
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