Tourism Demand Segmentation Based on Type of Services. Case of Vatra Dornei

Abstract

Tourism represents a sector which has developed during the last decades. The number ofthose which travel for leisure increased year by year. According to the data offered by UNWTO in2011 the international tourists’ arrivals reached a total of 980 million, up from 939 million in 2010. Atthe national level according the National Institute for Statistics press release, the number of the arrivalsincreased by 16%, while the overnights stay increased by 12.2% in 2011 compared to 2010. Based onthese facts and the Minister of Regional Development and Tourism strategies researches need to beconducted to determinate the tourism demand structure and tourists’ preferences for services.