Export of Honey as an Entrepreneurial Strategy in the Beekeeping Sector

Abstract

The discovery of appropriate markets and market niches for bee products is one of the mostchallenging aspects that beekeepers have to overcome. The present research identifies the main strengths,weaknesses, opportunities and threats of the export of honey. In order to achieve the research objectives, asurvey was conducted in 2011, in the North West Region of Romania. The main findings of the paperconsist in the fact that, for Romanian beekeepers, the export of honey has to be considered anentrepreneurial strategy. The lack of resources and contacts is the principal weakness for exportingRomanian bee products. A good marketing strategy is necessary to promote local products and to accessforeign markets.