Consumer Prefferences for Canned Fruits and Vegetables

Felix HoraÈ›iu Arion, Ioana Raluca Drăgan, Gabriela Ofelia Chiciudean, Rezhen Harun, Camelia Oroian, Iulia Cristina Mureșan

Abstract


Fruits and vegetables are an important element for a healthy diet, but because of seasonality, they are often consumed processed. The aim of the study is to determine the consumers’ preferences toward canned fruits and vegetables. A research was conducted among the population from Cluj-Napoca. The major objectives of the research were to determine the consumption level, categories mostly purchased, attributes important during purchasing moment and recognized brands. Results indicate that pickles and jams are mainly produced homemade, while vegetables in water are being purchased. As places of purchase, supermarkets are mainly proffered, but farmers markets also.     


Keywords


consumption frequency, brand, supermarket

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