An Understanding of Tourists’ Perception about Seaside Hotels

Diana Elena Dumitraș, Iulia Mureșan, Gabriela Chiciudean, Rezhen Harun

Abstract


Knowledge and understanding on tourists’ perception about seaside hotels plays an important role in their
management, as the value of the trip is directly influenced by several factors. This paper performs an assessment of
tourists’ perception towards factors affecting the choice of an accommodation unit. Data was collected using an on-line
survey and analysed through descriptive statistics and appropriate statistical tests. Comparative analysis was conducted
on the level of importance of a list of factors between two groups of tourists divided by age. Results indicate that location,
facilities and price are the most important factors. Cleanliness and safety add value to the trip as well. In contrast, hotel
facilities such as business center, games room and access to pets add less value to the quality of the trip. Tourists older
than 35 years prefer more complex tourism products with breakfast and dinner, and more facilities in the room such as
tea/coffee machines. The study offers managerial implications related to understanding tourists’ needs as regard to the
choice of an accommodation unit at seaside.


Keywords


seaside, perception, tourists, management.

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