The Traits of Smart Packaging

Ioan Brașovean, Antonia Odagiu, Claudia Balint, Cristian Mălinaș, Daniel Ovidiu Ștefan, Dragoș Oroian

Abstract


Smart packaging systems are those that monitor the condition of packaged products, to provide information on the quality of food during transport and storage. The determination of surface gases, using gas sensors, fluorescence-based oxygen sensors and/or biosensors, provides a means by which the quality of a product can be determined quickly and cheaply. Other sensors, such as visual diagnostic systems, incorporate antibodies into a polyethylene-based plastic package that are able to detect pathogens. Smart digital packaging is becoming more and more necessary, as determined by the equally necessary connection to the world, to the global economy, and in line with the online world. As a result, companies have many options for interconnecting the packaging, so the product: QR codes and other graphic markers, NFC communication, radio frequency identification (RFID), bluetooth, augmented reality (AR), etc. Interconnected packaging creates marketing opportunities, facilitating the interaction in the online world between product, brand and buyer, which creates a potential to influence the purchase. Brought home, packaging, through its connections, can increase the interaction between the consumer and the brand, adding a new consumer experience. At European level, drastic decisions have recently been taken with regard to packaging and especially plastic packaging. The EU wants all plastic packaging to be recyclable.


Keywords


smart packaging, classification, evolution

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