Entrepreneurial and Market Orientation in Beekeeping Enterprises

Anca Aurora Popovici, Liviu Alexandru Mărghitaș, Daniel Severus Dezmirean, Marioara Ilea



It has been largely demonstrated that entrepreneurial and market orientations contribute to business performance. In this context, the main objective of the present study is to investigate the influence of entrepreneurial and market orientations upon the profitability of beekeeping enterprises. Based on a survey conducted on 100 beekeeping enterprises in France and 160 in Romania, linear regression was run to assess the relationship between several factors and beekeeping enterprises’ profitability. The findings show a similarity between the two countries, as innovativeness, proactiveness, market orientation, the number of honeybee colonies, the diversification of the products sold and of the distribution channels are the main factors influencing the profitability of beekeeping enterprises in both countries. The risk-taking dimension impacts on profitability only in France. The paper provides insights into the strategies that enhance the competitive advantage of beekeeping enterprises.



innovativeness, proactiveness, risk-taking, customer orientation, profitability

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DOI: http://dx.doi.org/10.15835/buasvmcn-asb:11402

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