The Link Between Innovativeness and Market Orientation in Beekeeping Enterprises

Anca Aurora Popovici, Liviu Alexandru Mărghitaș, Daniel Severus Dezmirean, Marioara Ilea


Innovativeness within beekeeping enterprises reflects their propensity to support new ideas and creative processes that will result in new products. The orientation towards customers in beekeeping enterprises involves identifying, understanding and monitoring of customers. The results of the present study demonstrate the fact that there is a positive link between innovativeness and market orientation in the beekeeping enterprises under study.


innovation, customer orientation, bee products

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