SMART MARKETING THE KEY TO SMART CONSUMPTION?!
Abstract
The present paper introduces the interlinked concepts of “smart consumption†and “smart lifestyle†as key components of smart marketing. Smart marketing is humankind’s bet for a sustainable future; because its goal is to change the collective consciousness of societies worldwide, by making consumption and lifestyle choices based on sustainable development principles.The papers published in the journal are licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.
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