APPLIED STUDY OF THE COMPETITIVE FUNCTION IN THE AUTOMOTIVE INDUSTRY

  • Mihai Octavian Naghiu Technical University of Cluj-Napoca, Romania
Keywords: competitiveness, decision making, market launch

Abstract

The following paper features a scenario that presupposes the development of primary market research that focuses at first on qualitative research methods and follows afterwards with the utilization of quantitative research methods that are representative (this in order to be able to extrapolate the obtained results with a certain probability and error limit) on the studied market.

Published
2016-12-04
Section
Research articles