PERFORMANCE MANAGEMENT THROUGH THE USE OF EFFICIENCY INDICATORS OF FRUIT FARMS IN THE NORTH WEST REGION OF ROMANIA
The aim of the present research is to identify the managerial performance of the fruit growing activity carried out in farms with legal personality of North Western Romania. The positive results recorded, also called profit, i.e. the effects related to the efforts made in the companies investigated, materialized in the value of sales, total assets or equity at risk, enable us to study the companies’ profitability. The company administration, considering the financial and accounting information based on which the profitability rates of the companies can be determined, should require for its management: discipline strengthening in cost management, setting sales prices, correct and efficient use of fixed assets as well as current assets, and increasing the remuneration level of the capital invested from own or external sources. Assessing the fruit business management performance is generally highlighted by the indicator: economic rate of return. This indicator can depend on a number of factors: full use of land and plantations on such land, permanent improvement of the efficiency of technological & agricultural machinery, machines and means of transport, speeding up the current assets (stocks and receivables) turnover ratio, redefining the structure of economic activity in order to increase the share of more profitable areas, reducing specific consumption by improving technological projects, as well as a permanent analysis of the price-cost-profit correlation for the harvested production.
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