The Design of Organizational Structure Flow in the Distribution and Capitalization Process, Specific for the Integrated Units from the Product Chain "Meat and Meat Products"
Abstract
The economic efficiency is a concern of researchers in agricultural economics, and also of consumers who wish to be informed about all stages and processes from raw material to finished product that are found on store shelves. At present, the agro-alimentary integration of firms in Romania is absolutely necessary in order to enter on the European market with competitive products. Therefore, the chain study involves the analysis of fundamental issues, namely: • identify the main stages (raw material production, transport, storage, inventory system, processing and products trade); • review the mechanisms that occur between them.To identify the main problems occurring in the chain "meat and meat products" as well as implement the opportunities offered by external environment, the authors conducted a SWOT analysis. Based on the conclusions drawn from the SWOT analysis, the authors propose a flow of organizational structure, able to respond to consumer demand and ensure the increase of competitiveness on a rapidly changing and relatively saturated market.
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