Improving Advertising Techniques Based On The Meat Products Consumers’ Behavious In Iasi, Romania
Abstract
Many Romanian companies in the agriculural and food sector have to face the problem of choosing the most appropriate methods and techniques to promote their products, in the context of stiff market competition. The first step in accomplishing this goal is a market study that reveals the consumers characteristics and their prefferences regarding food products, as well as their buying habits. The purpose of this paper is studying the actual state of the meat products market, which will prove to be useful for improving the advertising methods and techniques used on the Romanian market, as well as identifying new ways to promote food products in order to create a competitive advantage on a market which is almost saturated. The paper aims to identify the exact variables to be considered when conducting an advertising plan, based on the consumers’ behaviour regarding meat products.
Authors who publish with this journal agree to the following terms:
a) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
c) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
