Estimating the quality of tourist destination in Tarnava Mare Area
Abstract
This paper presents the results of a research conducted in the Tarnava Mare Region by setting up an original tool based on QUALITEST and SERVQUAL methods, having as main objective to determine the quality of the region as a tourist destination. The working method used was a social survey based on questionnaire. Research carried out revealed that tourist services in general and of the tourist guesthouses, in particular, are difficult to quantify in terms of quality, being based mainly on emotional impressions. Because of that, a continuous adaptation of research instruments is needed in order to determine the most valuable future directions for the development of the region in terms of tourism.
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