Measuring Service Quality of the Consultancy Company

  • Iulia Cristina Mureșan University of Agricultural Sciences and Veterinary Medicine, Faculty of Horticulture, Department of Economic Sciences, St. Calea Mănăștur, no. 3-5, Postal Code 400372, Cluj-Napoca, Romania
  • Adriana Pașcalău University of Agricultural Sciences and Veterinary Medicine, Faculty of Horticulture, Department of Economic Sciences, St. Calea Mănăștur, no. 3-5, Postal Code 400372, Cluj-Napoca, Romania
  • Andra Poruțiu University of Agricultural Sciences and Veterinary Medicine, Faculty of Horticulture, Department of Economic Sciences, St. Calea Mănăștur, no. 3-5, Postal Code 400372, Cluj-Napoca, Romania
  • Rezhen Harun University of Sulaimani, Faculty of Agricultural Sciences, Department of Agribusiness and Rural Development. Bakrajo, 5100, Sulaimani, Iraq
  • Felix HoraÈ›iu Arion University of Agricultural Sciences and Veterinary Medicine, Faculty of Horticulture, Department of Economic Sciences, St. Calea Mănăștur, no. 3-5, Postal Code 400372, Cluj-Napoca, Romania
  • Gabriela Chiciudean University of Agricultural Sciences and Veterinary Medicine, Faculty of Horticulture, Department of Economic Sciences, St. Calea Mănăștur, no. 3-5, Postal Code 400372, Cluj-Napoca, Romania
Keywords: SERVQUAL, service quality, consultancy services

Abstract

Service quality being directly linked to customer satisfaction, measuring it becomes mandatory for a obtaining proper information with regards of customer’s expectations. Therefore, the article’s aim is to estimate the quality of a service company from the consultancy area. A research was conducted among the clients of a consultancy company, using the adapted SERVQUAL method. Results indicate that the dimension with highest expectations is “professionalism†while the highest perception score registered the “courtesy†dimension which refers to employers’ behavior.

Published
2016-09-28